Have you ever struggled with a door—pulling when you should push or searching for a handle that isn’t there? That’s not your fault. It’s bad design.Now, think about your website, app, or product. If users struggle to navigate, click the wrong buttons, or feel frustrated, they won’t blame your design. They’ll leave.
In The Design of Everyday Things, Don Norman explains what makes good design intuitive. Here are five key lessons you can apply to your business today:
Great Design is Effortless
When users don’t have to think, they engage more. If they struggle, they won’t ask for help—they’ll go to your competitor. Make navigation simple, clear, and seamless.
Your Design Should Guide Users Naturally
Just like a door should signal whether to push or pull, your website should intuitively guide users to take action. Confusing layouts, hidden buttons, and unclear CTAs cost you conversions.
Feedback Builds Trust
Have you ever clicked “Submit” and wondered if your request went through? Whether it’s a loading animation, confirmation message, or progress bar, users need reassurance. No feedback = lost customers.
Avoid Mistakes by Design
Users make mistakes—but great design prevents them. Think of Gmail’s “Forgot to attach a file?” alert. Anticipate errors, guide users, and make your product foolproof.
Simplicity Wins Sales
More features don’t mean better UX. Too many choices create friction. A clean, focused experience leads to higher engagement, better retention, and more conversions.
Your product or website might be beautiful, but is it easy to use? If not, let’s fix that.
Need a UX revamp? Let’s conect!